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Founded in 2017, Basic Attention Token (BAT) is a blockchain-based advertising system that connects advertisers, publishers, and users in a decentralized manner. It is built on Ethereum, integrated on a web browser known as Brave, and helps businesses cut unnecessary costs by leveraging on blockchain technology.
DID YOU KNOW: BAT is founded by Brendan Eich, who also co-founded Mozilla and Firefox.
Basic Attention Token (BAT) works on a web browser known as Brave. Brave is a unique browser that will only provide advertisements if users opted in for that, in return, this means that it can load faster than competing offerings. Brave measures attention to understand its user base, and with the information gathered, Brave will work with publishers and advertisers to create the best method to judge its user’s attention.
BAT is a cryptocurrency created to have fair digital advertising for both users and advertisers. Users are rewarded with BAT for viewing content, while advertisers can deliver a higher impact advertisement through knowing that it is going towards a willing audience.
Therefore, users can use BAT to trade for other cryptocurrencies or it can also be used to support their favorite advertiser.
Basic Attention Token (BAT) is fully supported on Coinhako, this means that you can buy, sell, swap, send and receive BAT at Coinhako!
There is still a lot of potential for Basic Attention Token due to it being a platform that benefits users, advertisers, and publishers. This would mean that the prices for BAT as a cryptocurrency will continue to grow as well.
You can view BAT's Whitepaper to learn more about the digital currency
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